Get a Piece of Self Care Non-Alcoholic Beer by Three Magnets
Self Care by Three Magnets Brewing has introduced an innovative approach to non-alcoholic craft beer.
We’ve won awards, received national press, and established strategic partnerships to strengthen our primarily DTC business and pursue opportunities in major retail.
Reasons to Invest
With the global NA beer market projected to reach $40 billion, we believe we are positioned to expand through innovation and music industry collaborations, with the goal of building a brand with enduring appeal.
Four years of national DTC business, 60+ unique recipes, and multiple beer awards has James Beard Award winning beverage journalist Jordan Michelman calling us the “Best All Around NA Brewery.”
Collaborations with the likes of Ben Gibbard, Sub Pop, and Seattle’s premiere music festival Bumbershoot have spearheaded our go-to-market strategy.
Problem
Traditional NA beers often fall short on quality, sacrificing flavor through dealcoholization, halting fermentation too early, or diluting brews to meet ABV standards. These methods can result in a thin, bland tasting beer.
We Took A Different Path
Our proprietary controlled fermentation process brews NA beers to full completion, preserving the complexity, mouthfeel, and head retention of real craft beer. With expertise in water profiles and craft malt, we ensure a rich, authentic flavor. This challenging method took years to refine, and offers a unique craft experience.
At Self Care, we began brewing craft non-alcoholic beer in 2020, long before it became a trend. Since then, we’ve built strong brand recognition and refined our processes to meet the true preferences of NA craft beer consumers.
Problem
Traditional NA beers often fall short on quality, sacrificing flavor through dealcoholization, halting fermentation too early, or diluting brews to meet ABV standards. These methods can result in a thin, bland tasting beer.
We Took A Different Path
Our proprietary controlled fermentation process brews NA beers to full completion, preserving the complexity, mouthfeel, and head retention of real craft beer. With expertise in water profiles and craft malt, we ensure a rich, authentic flavor. This challenging method took years to refine, and offers a unique craft experience.
At Self Care, we began brewing craft non-alcoholic beer in 2020, long before it became a trend. Since then, we’ve built strong brand recognition and refined our processes to meet the true preferences of NA craft beer consumers.
Market
The amount of U.S. breweries has grown from under 100 in 1984, to nearly 10,000 [1]. The rise of NA craft beer, led by Athletic Brewing, which grew from $2.5 million in sales in 2019 to $90 million in 2023, and is most recently valued at $800 million [2].
As major brands and new sober lifestyle ventures race to capture market share, their rapid growth often compromises R&D and brand strength, resulting in products that may struggle to stand out in the competitive NA segment.
Early Traction
With over 60 unique recipes to date, we aim to provide a craft experience rooted in authenticity and variety, including classics like stouts and weizens, popular IPAs, Czech pilsners, Belgian ales, and American and Mexican lagers.
Operating with a tiny crew in a brewpub environment, we’ve achieved impressive results with minimal advertising, letting our beer, brand and actions speak for themselves.
Our Pipeline
Partnering with Talking Cedar, a Chehalis Tribe–owned production brewery with nearly 50,000 barrels of capacity, to enhance our scalability and quality control, positioning us to pursue major retail opportunities.
Actively working to secure key distribution partnerships in the Pacific Northwest, focusing on chain approvals.
Our 15bbl brewpub system will serve as a pilot brewery, supporting both retail and direct-to-consumer (DTC) channels, echoing the retail/DTC success of brands like Athletic Brewing.
Our Philosophy
Self Care stays closely aligned with emerging industry trends rather than simply following major industry players. And it’s about resilience and ingenuity. When the pandemic nearly derailed us, we didn’t just adapt—we reinvented ourselves, making bold moves as the craft beer bubble began to burst.
We’re a true underdog story, committed to authenticity. With limited DTC releases keeping Self Care fresh and our partner managing major retail, we are able to stay true to our roots, growing authentically in a dynamic industry.
Join Our Story
We built our brand voice organically, focusing on authenticity that’s true to our values rather than relying on marketing firms. This approach has cultivated strong brand loyalty and stable equity, positioning us for what we hope to be long-term success.
What Is Equity Crowdfunding?
Equity crowdfunding lets everyday people invest in private companies—like startups or small businesses—and become part-owners.
- You invest money in a private company (not on the stock market)
- You get shares in the company (called “equity”)
- If the company grows, your shares may become more valuable
- If the company fails, you could lose your investment
- Not listed on the stock market (like Apple or Google)
- Usually early-stage or growing businesses
- You’re investing early—before most people can
- You invest online through a regulated platform like StartEngine
- These are long-term investments (you might not see returns quickly)
- Always read the company’s fundraising page and disclosures
- You can lose money—only invest what you can afford
